This week · Sep 1 - 7

Your money is working better this week.

You got 31 leads for $412. Each lead cost $13.29, down from $17.90 last week, and cheaper than the $16 this account usually pays. One ad is costing more than it should.

Read 2 hours ago · Read now

Leads received: 31; 24%from 25
Cost per lead: $13.29; 26%from $17.90
Ad spend: $412; 8%from $448

Your next moves

A few decisions. Then back to business.

0/3Reviewed

01Check performanceOne suggested pause
02Fresh creativeOne ad ready to run
03Grow what worksA measured budget step
Every thoughtful decision counts.

Performance check

01 / 01

Stop spending on the expensive ad.

This ad spent $118 this week and brought nothing back, for the second week in a row. Your usual is $16 per lead. The crew suggests pausing it.

Instagram carousel · in Instagram Leads

Spent: $118
Leads: 0
Clicks: 210
Cost / lead: -

Why this move?

Sep 1 - 7 · Your review counts either way.

Already on the crew's radar

No decision needed

Worth trying next week
A second ad set for “Search brand” aimed at people who visited the booking page and left - your cheapest leads, one step closer.
Ask the crew about it
Your cheapest leads come from “Search brand” at $9.40 each
It brought 25 of this week's 31 leads for $235 - the one place where more budget would pay for itself. That is step 3.
“Meet the team” is still learning
Four days old, too early to judge. It gets a verdict once the numbers settle.

The work adds up

Paused “Spring promo”
Sep 3 · Approved by you · $142 not spent since
Daily budget lowered for “Search · Emergency”
Sep 5 · Approved by you · $60 → $48 a day
Kept “Whitening offer” running
Sep 6 · Your call · the crew will ask again if it still matters

See the crew's work

Fresh creative · what step 2 holds

Three angles, written from your best ad.

From your photos and your colours. Approving one creates it in the same ad set as the ad it was written from - same audience, same budget - and it runs once Meta's review clears.

1 · The offer, on your best photo

One visit, done in an hour. Book online and pick your slot - most people are in and out before lunch.

Why: your Page's pinned offer, on the photo people liked most in the last 90 days.

2 · The emergency, in your colours

Toothache at 7am? Call, we hold a chair for you. Same-day emergency appointments, every weekday.

Why: 'emergency' is the search that brings your cheapest leads.

3 · The people

Four dentists, one promise: you always see the same one. Book online, choose yours.

Why: your reviews mention the dentists by name; trust sells the first visit.